Anne-Marie KillerEvery webmaster knows that the free search engines are a major source of traffic.
They also know that applying all the SEO techniques in the world will not in itself get their web pages spidered, indexed and listed. Yes, sure, a perfect page, once indexed and listed will surely rank high for its keywords but unless it is found by the spiders, it is pretty useless.
It is no secret that the process of a web page being found by the spiders can be helped by placing links to that web site on other web sites (e.g. by doing a links exchange with other web sites, by putting one's URL in one's signature file when posting on a forum, by writing and submitting articles for free distribution and placing one's URL in the author's resource block etc.) All of this will surely work but it can take months before anything happens. The webmaster has no option but to be patient and wait...and wait...and wait.
Now there is something very easy and very effective one can do to speed up this process. Actually, using this method, will get a web page indexed and listed in less than 48 hours. And the whole process is controlled by the webmaster. It is easy, fast in terms of setting it all up and what's more it is free!
Here is what one does:
Go to http://www.blogger.com and sign up for a new account (free - they even host the blog on their server at no cost)
Give your blog a name.
Navigate to 'Settings' and then choose 'Site Feed'
Check that the 'Publish Site Feed' option is set to 'Yes'
Copy the 'Site Feed URL' to the clip board (you can paste is some where .. you're going to use it when you've set up your my.yahoo account)
Save your changes
Navigate to 'Posting' and create your first entry.
What should you write? Anything, actually - your words do not make that much of a difference. what is important is that you add the URL of each page you want listed to the blog. Remember to add them as live links (to enable all the spiders to follow them!) As a suggestion, why not make your blog a log of this experiment?
Publish your blog by hitting the 'Publish' button.
Sorry, we're not done yet...
Now you have to go to http://www.yahoo.com and open a My Yahoo! account. Just follow Yahoo's very clear instructions.
Click on the 'Add Content' button.
Click the 'Add RSS by URL' link.
Paste the 'Site Feed URL' you've copied earlier in the 'URL' field and hit 'Add'.
You have just added your site's news feed to your My Yahoo! account.
Mmm, you don't know what a news feed is? I've written a document explaining it all. You can read it here: http://perfect-party-ideas.blogspot.com/2005/01/what-is-orange-xml-or-rss-icon-i-see.html
Last step: go to http://www.pingomatic.com
Enter your blog's name and URL (similar to mine: http://www.perfect-party-ideas.blogspot.com)
Select all the services to ping (of which My Yahoo! is one) and click the 'Submit Pings' button.
Navigate back to your My Yahoo! account and refresh your browser.
Scroll to the bottom of the page where you'll see your blog's feed appearing.
Your job is done - the spider bait is ready!
Now for a bit of excitement. Start watching your web site's stat's to see how quickly the spiders find their way to your web site. You could even throw a free stats counter on your blog and watch the spiders visiting your blog.
Next step: Play log-and-ping every day or so. More often if you have the time! Whenever you feel like it, add another posting to your blog. Remember to throw in some links to specific pages on your web site.
Let me know how successful you were - use my 'Contact Me' page on my web site.
About the author:
Anne-Marie Killer is a mother of two step teenagers and a toddler. She is the webmaster and owner of Perfect Party Ideas
Read her blog where she documents the process of setting up Perfect Party Ideas
Web-site designing Pillars (part2)Pavel LenshinWEB-SITE DESIGNING PILLIARS (part 2)
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copyright (c) Pavel Lenshin
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USABILITY
Usability is what makes your WS pleasant to deal with.
While everyone defines personally for her(him)self how to
make design nice to look at, memorable (in respect to
branding) and serve customer/business needs in the best way
possible, the technical side of usability can and should be
corrected using the standard requirements.
SOURCE CODE OPTIMIZATION
Firstly about the four problems that come to my mind with
dirty HTML source code:
1. Potential cross-browser conflicts as some particular
useless Tags (a piece of HTML source code) may be neglected
by one browser but create some visual errors, when viewed in
other browser.
2. The more useless HTML Tags web-page has, the more drive
space it occupies.
3. As the derivative of the previous problem, the more size
of that web-page, the longer it takes to visitor to load and
view it.
4. Search engines like plain and clear textual information
for easy search and scan. By having a lot of useless pieces
of HTML code, you prevent SE spiders to proper index your
web-pages. The result is the obvious decreasing of your
Search Engine rankings. That is why Meta Tags correcting is
not the only thing you should pay attention to.
Statistic shows that more then 85% of all WSs online demands
graphics or HTML code optimization. That is actually a
common problem, the core of which lies in the use of highly
popular home web editors like FrontPage or other.
The winner among the worst is well-known Netscape
Composer, due to the extremely dirty HTML code it
generates while editing old or creating new web-pages. If
you have ever used Composer and no one have cleaned those
web-pages afterwards, they definitely contain a lot of HTML
garbage.
Based on my own experience every 50Kb Netscape Composer's
web-page can be easily optimized to the 40Kb file size or
less, as a simple result of the deleting junk HTML tags. If
you implement Cascade Style Sheet and HTML compressor you
will get the same, but clean & shiny web-page totaling
25-30Kb (40-50% space savings) with the enhanced visual
effects.
The example above shows saving on a single web-page, but if
we speak in terms of 50-60 pages WS, that occupy (without
graphics) 3-5Mb of hard drive space, the potential savings
as a result of HTML optimization may reach 1-3Mb.
So if you are experiencing the lack of hard drive space with
your hosting provider, the solution to that problem lies in
simple WS optimization. It doesn't only save a lot of space,
but, as we know, eliminates potential cross-browser
mistakes, helps SE spiders to properly index your web-pages
and make your visitors' surfing more quick and smooth and
therefore pleasant.
GRAPHICS OPTIMIZATION
When we speak about poorly optimized graphics we get two
problems: more occupied space and worse load time. Given
that the first obstacle may be overcome by acquiring
personal server with several Gigabytes of hard drive space,
the letter problem will continue to exist as the majority of
web visitors have low speed dial-up connection.
To make your graphics optimized on the basic level, you
should save it in the proper graphic format. Many popular
pictures of eBook covers can be easily optimized simply by
re-saving .JPG format into .GIF or vice versa depending on
particular file. That tactic alone can bring 15Kb file to
occupy 7-10Kb in the matter of 2 min.
The basic math shows that 10 optimized pictures (without
HTML optimization) on a web-page are capable to decrease the
overall size of it from 120Kb to 70Kb with no visual loss in
the quality of picture. Are you aware of statistics how many
visitors leave your site just because they are tired to wait
until all pictures load? It doesn't mean that you have to
simply delete these pictures completely as some people
suggest, what it does mean is that they are better to be
optimized because in case with eBook covers, they proved to
triple selling potential and their absence will be hardly
compensated by new visitors.
To choose the right format, follow one simple rule:
If the target picture is more likely to be a photo, with
many colors, unshaped objects and different lights, this
file should be saved in .JPG format. If, on the contrary, a
picture is more likely to consists of a number of vector
objects like circles, triangles, squares, doesn't have too
many colors or similar to some drown comics, then .GIF
format is the best to use.
If it is hard to determine, then save it in both formats and
compare quality/size ratio. Not much work, big effect.
Having semi- or fully professional graphic editors will
allow you to get even better results by selecting
compression rate, smoothness, sharpness of edges if we
speak about .JPG format; or palette, colors, rate of
transparency, animation features etc. if we deal with .GIF
format.
Today's technological opportunities are vast, so it is you
to decide how deeply you want to dive in.
CROSS-BROWSER &
SCREEN RESOLUTION OPTIMIZATION
The numbers are the following:
- 2% have outdated 14'' with 640*480 pixels in width and
height respectively.
- 49% of web-surfers use 15 monitors with preferable
standard screen resolution of 800*600 pixels;
- 45% surf the web with 17 monitors with reasonable
1024*768 resolution;
- 4% of users enjoy 18-19 monitors with 1152*864-1280*1024
screen settings.
What should these numbers tell you? The very simple thing
if you created the WS on your 15 monitor, don't assume that
it will look as good on other monitors as on yours.
Let me draw several notes here about the tendency that
monitor market will follow in the nearest future.
First is that all 14 monitors are gradually going to their
deserved eternal rest. Even the share of notebooks with 15
TFT screens growing exponentially. There are even several
new versions with 16 active matrixes. Don't also forget
that notebooks' 14 TFT screen have almost the same diagonal
inches as usual 15 CRT (Cathode-ray tube) monitors.
Secondly, the number of 15 monitors is also decreasing, due
to growing number of 17 monitor owners that is the third
point.
One sentence conclusion of the above statistics is that your
WS should look fine, at least, under 800*600 and 1024*768
resolutions. This is a market demand to your WS and, as we
know, you better not joke with The Market.
Without going deep into theory, there are two ways:
- more simple;
- more complex.
Both correct, both satisfy the demand above but the letter
way, given it is more complex, usually perfectly fits any
screen resolution, whether it is 14 or 21 and more
favorable to WS space usage.
The easier way would be to make the borders of your web-page
(tables of your web-page) to be fixed with certain number of
pixels.
The most popular settings are something between 650 to 750
pixels just to fit that 800 pixels width screen under the
most popular 15 monitor 800*600 resolution. If you go that
way your web-page will have the same look under different
sets of resolutions.
If we try to see it at 14 monitor with 640 pixels in width,
the unpleasant horizontal scroller would appear because our
fixed setting in 700 pixels is wider then 640 and it just
won't fit in it. If, on the other hand, we look at our
imaginable site under 1152*864 or 1280*1024, it will look
too narrow, as it will occupy only 60% of the screen width
(our 700 in comparison to 1200 screen pixels width).
Why does this designing way simpler? You just won't have any
problems building it: no need for resolution or
cross-browser optimization, as fixed pixels are read
correctly under almost every browser.
The more complex way is to have width of one or several HTML
tables columns on your site to be set in percents like 75%
or 100% and, therefore, poses the ability to automatically
broaden or narrow according to the specified percents,
depending on what screen resolution the site is being viewed
under.
If you have 600*800 screen settings (the screen width is 600
pixels) and one of the table width of your site is set to
100%, then this particular table along with all included
text and graphic will narrow to 600 pixels, if we set the
monitor to 1200*1024 resolution, i.e. having 1200 pixels
wide, our site's table will stretch to the specified 100%,
in that case, 1200 pixels.
That's why it looks more attractive under different
resolutions but demands additional optimization, including
cross-browser optimization, as Netscape Navigator browser
has some problems with proper interpreting of percent
settings in multi column tables. Which way to choose depends
on the tasks and your preference.
I wish you endless creativity and no more then 70Kb per page
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About the author:
Pavel Lenshin is an Internet entrepreneur, web-developer and
marketer, founder of the entrepreneurship portal, where you
can find discounted Internet services, marketing solutions,
FREE ebooks, FREE reports and finally uncover innovative
business strategies through FREE NET Business Magazine.
Visit: http://asbone.com
Web-site designing Pillars (part1)Pavel LenshinWEB-SITE DESIGNING PILLIARS (part1)
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copyright (c) Pavel Lenshin
------------------------------------------------------------
It is a hot opinion that it's the words that sell, not a
design and that you should invest all your money into
writing a good sales copy and what is left (if anything)
into web-site. I can give you 99 out of 100 that authors of
these claims are copywriters, web-designers usually don't
write articles. It is like asking football player what game
he enjoys more: football or hockey? :0)
I don't want to argue that statement about the importance of
copywriting, on the contrary, I think that it is totally
true, but under one condition your Web-Site (WS hereafter)
is already implied to make your visitors feel, at least,
comfortable.
It could never be counted, how many times I closed down the
browser without reading a single word, just because of the
amateurish and clumsy look those WSs had.
No need to emphasize on importance of the professional WS.
It is obvious, at the same time you won't read there, that
web-design is everything and that professional sales letter
or text message is nothing, because it is like answering the
question what is better to have skin or heart cancer? To
my mind, it is better to be totally healthy.
Business WS usually plays the role of virtual office, shop,
informational dep., marketing dep. and service dep. It is a
main representative and the core of your business the
final proof, the image of your company is based on.
-----What it is all about-----
The target is set to make your WS as good as it can
possibly be. Here I pointed the crucial pillars of designing
a professional looking WS. You will not find there basic
HTML teaching or how to use particular web-editor. The
knowledge of HTML will help, but is not compulsory, as
WYSIWYG (What You See Is What You Get) editors will make all
HTML coding work ehind the scene for you.
You require general understanding of what HTML is and
ability to use one or several WYSIWYG web-editors, that is
three hour learning process. The feeling of style and taste
is also advisable; otherwise you will have to consult a
designer.
The problem with design How to.. is that WS design is 90%
creative work, where is no two identical WS (unless copied),
that is why there cannot be any step-by-step study, the same
way there is no step-by-step study on how to paint a
masterpiece paint.
What we can teach is how to hold a brush, but it is you,
who should paint Mona Lisa and become Leonardo da Vinci.
-----What your WS should look like?-----
+ Stylish. Consider it as an exterior and interior of your
whole off-line business premises, starting from hall
(main-index web-page) and ending with your personal office
(about me web-page). It has to have its unique feel and
style. Don't also forget about branding features your WS
represent.
+ Clear structure. Imagine a shopper who wants to make a
purchase at your offline store, but in order to enter it, he
has to go through warehouse, service department and all
kinds of office premises. Don't allow your web visitor feel
like that shopper.
+ Harmonically allocated design elements like graphics and
text. The WS is united entity and your brand. Every element
on the WS is to be blend with exterior, no separated
elements or graphics like a number of flashy banners.
+ High usability standards and complete WS optimization
including clear HTML code and optimized web graphics that
are similar to clear shop. The more dirt your web-pages
contains, the more time it will take to load them, the more
potential errors it may show in different browsers, and the
harder it will be for Search Engine spiders to index your
WS. We will discuss these issues later on.
Pay also attention to broken links, as it is similar to wall
behind the door of your off-line shop. Let your visitors
find good resources with your help, rather than an Error
404 Page not found.
+ Absence of grammatical errors. It concerns grammatical
correctness of textual information. The importance of
correct grammar is clear, no one wants to deal with
uneducated people, especially if they represent businesses.
-----What programs you will need-----
First of all you will need to equip yourself with right
armament, that are mostly WYSISWG (What You See Is What
You Get) web-editors. The download links and short
description you can find below:
Macromedia Dreamveawer -
http://www.macromedia.com/software/dreamweaver/ - considered
to be the best WYSIWYG HTML editor. Ideal for beginners as
well as professional users. Anything you can only imagine
has already been included :0) 30 days trial version.
EzyPage - http://www.ezyware.com/ - very simple drag&drop
web-page creator for beginners. Although it has several very
interesting features build in like dropdown menu or
scrolling table. Free distribution.
Stepzilla - http://www.stepzilla.com/ - the software's
motto - step by step to the web - tells everything for
itself.
1st page 2000 v.2 final - http://www.evrsoft.com/products/ -
very pleasant HTML editor for beginners as well as advanced
webmasters. Has ability to choose the interface that will be
more suitable. Available HTML cleaning option, XML
converter, build in FTP-client and preview function. A lot
of ready to use Javasript, VBScript, DHTML, Perl
applications. The software is being distributed for free.
Hot Dog Professional -
http://sausage.com/products/index.html - three HTML
editors - HotDog Junior for kids, PageWiz for beginners and
Professional ver.6 for advanced users. Convenient interface
with easy to access HTML functions. Includes CSS editor,
checker for tag errors and many others. All three editors
allow to download 30-days trial version.
CoffeCup HTML editors - http://www.coffeecup.com/software/ -
another offer with several versions of softwares for
beginners as well as advanced users. Pre-made JavaScript
applications libraries, Flash effects, font creator, HTML
code cleaner, FTP-client, and many more. Collection of
web-pictures, backgrounds, icons. Available 30-days trial
PRO or free version.
AceHTML 5.0 Pro - http://www.visicommedia.com/ -
professional HTML editor. DHTML ? JavaScript libraries.
Build in CSS editor, HTML, JavaScript, CSS checker, supports
XHTML, XML, Perl and WML documents. HTML code optimizer,
link checker. Available 30-days trial version.
-----PILLARS OF PROPER DESIGNING-----
TASKS DEFINING.
You next step after setting up the appropriate web-design
program is to set the list of tasks your site should solve.
You should answer the following questions:
1. Are your WS a sales letter or a content rich project?
Depending on your answer you have or don't have to pay
attention to the structure and flexibility of navigational
menu, as it may bring new challenges, as your content-rich
WS will grow. Consider to reserve WS space to future
informational blocks like announcements, exclusive offers,
visitors voting, polls, that you may like to include
sometime in future. Don't make the page layout look too
tight, as you will require redesigning the whole page just
to insert a small table for visitors' voting.
2. What kind of integrated services you are planning to use?
Whether it is going to be shopping cart, discussion board,
chat or separate section totally devoted to the WS
newsletter, it should fit overall site layout and design.
Think in prospective, as it will take several hours now, but
avoid several weeks of headache in the future. Make sure
that the foundation of your online empire will bear all
possible additional storeys, without need of demolishing the
whole uilding and strengthening the foundation.
3. What market sector your WS belongs to in general and what
product/service you are going to offer in particular? If
your WS is an entertainment portal, full of flash games,
casino offers and reviews of upcoming PC games, it is
obvious that design and layout plays extremely important
role as a representative of more than 50% of all
information. Be sure that boring graphics in that case would
cut the roots of your WS growth. If, on the other hand, you
are working at corporate business-to-business online sector
(B2B), there is absolutely no need in complex graphics
elements or flashy stars in the top-left corner. Online
businesses always experience lack of time, therefore, they
need quick answers of who you are, what you are and why are
you, rather than waiting till your welcome 300Kb flash clip
will load. The answer to efficient finding partners among
businesses is textual and to the point information that is
easy to access and that is, usually, represented in business
white-gray-black color scheme.
VISUALLY FINISHED.
Anybody can do that, although the broader imagination you
have, the simpler it will be. What you need is comfortable
seat, paper and a pen. Put your feet on the table, close
your eyes and imagine your WS.
Let me only tell you one of my favorite jokes concerning
technique mentioned above.
There was a group of foreign visitors coming to see a very
prosperous and profitable company.
At the end of their excursion one of the visitors asked
their guide:
You know, your company is really perfect, with the best
technology I've ever seen, everybody is working very hard,
but, tell me, who is that man in the biggest room on the top
floor doing nothing but relaxing on the soft armchair with
his feet crossed on the table, sipping Cola and listening to
music?
Oh, that man came up with the idea last year, that earned us
$1.000.000, and, as far as I remember, during that time he
was also sipping Cola with his feet on the table.
So follow this man and don't allow anybody disturb you
during this work!
Don't make any mistakes about it. You may be surprised, but
it is the most challenging and crucial part of your WS
creation. The brighter efforts you put into your paper, the
more beneficial result you will get. No need for degree in
painting, just basic elements on paper as a background of
your future WS building, the rest in mind.
Don't be afraid to experiment! It's a pleasant time spending
anyway. Remember all great works of all times are
considered to be masterpieces, only because they, firstly,
perfectly reflect the depth of their creators' souls and,
secondly, they are unique in their nature. There is no
masterpiece based on well-known standards. They are good in,
let's say, decreasing production costs, but they are not
welcomed in the art creation process, which the design
surely is.
On the other hand, you should always keep in mind that the
experiment ends exactly when the web-surfer disappointment
starts.
ELEMENTS.
The key point, while visualizing your full color WS, is to
decide what and where will you place 3 basic elements:
1. Header.
2. Navigational menu.
3. Space for main text.
The following list represents possible WS elements that you
consider to have as a result of previously conducted Task
Defining. Designer should also reserve a proper place and
harmonically blend them with the rest of WS elements:
1. Banner ads;
2. Menu mirror at the bottom;
3. Additional text for news column, announcements,
testimonials etc.;
4. Email forms, visitor polls, questionnaire etc.;
5. Any other items you consider to include.
It must be stressed that all the main elements of the WS as
well as any other WS items, which should be added at your
sole discretion ought to be put in mind while visualizing,
and therefore written down on paper to be sure there is no
forgotten element left behind. If it occurs at the next
stage you will have to start from the very beginning as
there is no way to move further. So don't quadruple your
work with your own hands. Make sure you have put every
present into the box you want to receive on Christmas. ;0)
WS STRUCTURE AND LAYOUT
Draw the scheme of your WS structure. How you are planning
to arrange, link and create logically relations between
sections or stand alone web-pages. It is easy to navigate
four-page sales letter WS, but everything changes when we
are exploring 100 spontaneously linked WS. It is easier to
get out of Sahara desert rather than to find what you need.
Your navigational structure could be linear or functional.
There are unlimited number of variations, just pay close
attention and follow one simple rule:
The more difficult for you to write a WS structure, the
more difficult it will be for potential user to navigate
it!
It doesn't depend on number of web pages rather then logical
sequence and connection of different parts or sections of
your site.
COLORS
I've also read numerous times, that Headlines is what the
visitor sees first, when comes to your site. Wrong! The
first thing a surfer sees on the WS, while it loads, is the
color and, sometimes, design appearance. Don't underestimate
the importance of color influence. With the help of color
play you can easily create a feeling of excitement or grief
even before s/he will see the first letter of your Headline.
One note should be also mentioned: try, if possible, to
avoid main colors green, red, yellow, blue. They are very
Day-Glo and very annoying while using them in the company
Logo sometimes considered to be enticing.
Don't use aggressive color scheme, make it to be polite
to your customer's perception. By doing so, you don't, at
least, make your visitor be irritated. Just experiment with
hues and brightness and you will get the color you need.
Follow this rule if you are not intend to sell clown noses
in the circus tent. :0)
Text color is also ought to match the background color.
Please, avoid red text on green color, dark blue on black
etc.
(to be continued...)
------------------------------------------------------------
About the author:
Pavel Lenshin is an Internet entrepreneur, web-developer and
marketer, founder of the entrepreneurship portal, where you
can find discounted Internet services, marketing solutions,
FREE ebooks, FREE reports and finally uncover innovative
business strategies through FREE NET Business Magazine.
Visit: http://asbone.com
